What Will Influencer Marketing Look Like in 2020?

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What Will Influencer Marketing Look Like in 2020?

Have you ever purchased something because a well-known person you admire used the product or service?
I’m guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski.
I was in the market for a new ski and followed Whitney for quite some time. I figured since she used this particular ski, I should too — if Whitney promotes it, why wouldn’t I love it?
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